10 Best Ecommerce Website Builders for Your Online Store (2025)

Building an online store doesn’t have to be daunting. The right ecommerce platform can transform your vision into a thriving business—minus the tech headaches.

The top website builders of 2025 deliver far more than eye‑catching designs. They bundle powerful sales tools, smooth checkout experiences, and built‑in marketing features that help your store grow.

We’ve put ten leading solutions to the test—comparing pricing, features, and real‑user feedback—so you can choose with confidence. Whether you’re launching your very first storefront or scaling up an established brand, this guide will point you toward the perfect match.

Ready to get started? Dive in and discover the 10 best ecommerce builders of 2025!

10 best ecommerce website builders

Shopify: The complete all‑in‑one ecommerce and retail solution, perfect for businesses of every size.
Shift4Shop: Tailored for brick‑and‑mortar store owners looking to expand online with ease.
Squarespace: A sleek, drag‑and‑drop builder that makes design simplicity its superpower.
BigCommerce: Built for enterprise‑level retailers craving robust features and scalability.
Wix: A free, user‑friendly platform with optional ecommerce upgrades to grow as you go.
Volusion: Ideal for high‑volume merchants—its GMV‑based pricing scales with your success.
GoDaddy: Comes bundled with handy email‑marketing tools to keep your customers engaged.
Hostinger: Offers lightweight plans, unlimited storage, and solid performance on a budget.
WooCommerce: The go‑to WordPress plugin that transforms your site into a fully featured online store.
Square Online: Flexible free and paid plans, perfect for sellers familiar with Square’s ecosystem.

Shopify

With budget‑friendly plans, stunning templates, and robust selling tools, Shopify makes launching your online store a breeze—no coding or big budgets required.

Why Shopify?

Every Shopify store comes fully equipped: SSL security, domain hosting, and over 200 professional themes. Plus, essential ecommerce features like the industry’s top‑converting checkout, intuitive order management, and automatic abandoned‑cart recovery emails ensure you never miss a sale.

Harness Shopify’s AI toolkit to speed up store design, generate landing pages and product listings, and get expert guidance on everything from shipping logistics to performance analytics. Sell unlimited products—whether on your storefront, major marketplaces, or social channels—thanks to seamless integrations.

Payments flow smoothly with Shopify Payments, or choose from 100+ gateways including PayPal and Bitcoin. And when it’s time to ship, Shopify Shipping lets you print labels in one click, saving up to 88% with leading carriers.

Need extra functionality? Browse 8,000+ apps to supercharge marketing, sales, and customer support.

Plans & Pricing

Starter: $5/mo (month‑to‑month) — Perfect for quick social selling, basic order management, built‑in analytics, and 24/7 support.
Basic: $29/mo (annual) — Includes SSL, up to 77% shipping discounts, 10 inventory locations, and chat support. Card rates: 2.9% + 30¢ online; 2.6% + 10¢ in person; 2% external‑gateway fee.
Shopify: $79/mo (annual) — Adds 88% shipping discounts with insurance and five extra staff accounts. Card rates: 2.7% + 30¢ online; 2.5% + 10¢ in person; 1% external‑gateway fee.
Advanced: $299/mo (annual) — Enhanced support, 15 extra staff accounts, and boosted checkout capacity. Card rates: 2.5% + 30¢ online; 2.4% + 10¢ in person; 0.6% external‑gateway fee.
Plus: $2,300/mo (three‑year term) — Unlimited staff accounts, priority 24/7 phone support, 200 inventory locations, plus B2B and wholesale features.

Ready to dive in? Start your free trial—no credit card needed. Enjoy three days free, then your first three months for just $1/month!

Features

Mobile‑responsive designs that let customers shop seamlessly on any device
AI‑powered tools to build, customize, and manage your store with ease
Full HTML and CSS access for those who love to fine‑tune every detail
SEO‑optimized architecture so shoppers can find you fast
Simple inventory and order management to keep everything organized
Unlimited bandwidth—no surprise fees, even during traffic spikes
Hosting and security handled for you, so you can focus on growing your business
In‑depth analytics to inform smarter decisions
Shopify POS integration for a unified in‑store and online selling experience
Manage your shop on the go with the intuitive Shopify mobile app
24/7 support via email, live chat, and phone

Pros

Beginner‑friendly interface—get started without a steep learning curve
Scalable platform that evolves alongside your business growth
A rich library of professional themes and templates for every niche
Vast app marketplace to extend features as you need them
Built‑in payment processing with Shopify Payments for a smooth checkout
Reliable, multi‑channel customer support whenever you need a hand
Hosting and security handled for you

This balanced mix of powerful features and user‑centric benefits makes Shopify a top choice for online retailers of all sizes.

Shift4Shop

Shift4Shop is tailored for retailers eager to launch online quickly. With a suite of essential ecommerce tools and mobile‑responsive themes, it’s a solid choice for store owners who value structure and simplicity.

Why Shift4Shop?

By focusing on core ecommerce features and offering a streamlined setup, Shift4Shop lets you get your store up and running without getting bogged down in endless customization. Perfect for those who prefer a hands‑on, straightforward approach.

Plans & Pricing

Free Plan: $0/month when you process at least $1,000 in sales per month through Shift4Shop.
Paid Plan: Starts at $39/month for new customers using PayPal or other payment gateways.

Features

Support for multiple payment processors—flexibility at checkout
Over 90 free, professional templates to kickstart your site design
Built‑in SEO tools to boost your store’s visibility in search results
Automated abandoned‑cart notifications to help recover lost sales

Pros

Truly free plan when you exceed $1,000/month in processing
No limits on products—sell as many items as you like
Zero transaction fees—maximize your profits
Unlimited bandwidth—ideal for traffic growth
Complimentary website migration service—move your store at no extra cost

Cons

Customization options are more limited than platforms like Shopify
The interface can feel unintuitive at first—expect a short learning curve
You must process $1,000/month in sales to qualify for the free plan

With its clear value proposition and no‑nonsense approach, Shift4Shop is a breeze to adopt—and an excellent pick if you prioritize ease over extensive tinkering.

Squarespace

Squarespace shines with its modern templates and easy drag‑and‑drop editor. Upgrade to a paid plan, and you’ll unlock a robust suite of ecommerce features.

Why Squarespace?

Start with a sleek template, then effortlessly tailor colors, fonts, and images to reflect your brand’s style. Squarespace supports popular payment options—Stripe, PayPal, Apple Pay, and Afterpay—and the Commerce Advanced plan even lets you sell subscriptions and gift cards.

Already on Squarespace for a blog or portfolio? Add ecommerce instantly with the Shopify Buy Button for just $5/month. A snippet of code taps into Shopify’s powerful payment gateways and analytics, so you can sell without rebuilding your site.

Pricing & Plans

Basic: $16/mo (annual) — Includes site builder, custom domain, Squarespace AI, up to 2 contributors; 2.9% + 30¢ card fees; 2% store transaction fee; 7% fee on digital content.
Core: $23/mo (annual) — Unlimited contributors, advanced analytics, CSS/JS customization; 0% store transaction fee (5% on digital content); professional shipping and tax tools.
Plus: $39/mo (annual) — Lower card fees (2.7% + 30¢); 1% digital content fee; API integrations for advanced sales features.
Advanced: $99/mo (annual) — Lowest card fees (2.5% + 30¢); 0% transaction fees on all sales; full premium feature set.

Features

Intuitive drag‑and‑drop builder with diverse templates and starter layouts
Responsive designs that look great on any device
WYSIWYG editor for styling text, galleries, and more
Unlimited product listings for growing catalogs
Automated post‑purchase emails to keep customers engaged

Pros

Seamless built‑in ecommerce—no extra plugins required
Strong security with SSL encryption included
Polished, professional designs with minimal effort
Mobile app for on‑the‑go store management
Dependable customer support

Cons

Fewer third‑party extensions compared to Shopify’s ecosystem
Basic SEO tools that may leave power users wanting more
Limited flexibility for deep customization

Squarespace is perfect for sellers who want gorgeous, hassle‑free storefronts without sacrificing essential ecommerce power.

BigCommerce

BigCommerce is built for larger businesses seeking a powerful, customizable platform complete with web hosting and advanced ecommerce tools.

Why BigCommerce?

With built‑in support for international sales, SEO optimization, and multichannel selling—across social channels and online marketplaces—BigCommerce helps you reach customers wherever they shop.

Pricing & Plans

Standard: $29/mo (annual) — Ideal for up to $50K in annual revenue. Includes unlimited products and users, up to four inventory locations, and up to three extra storefronts ($30 each). Card fees start at 2.89% + 29¢.
Plus: $79/mo (annual) — Supports up to $180K in annual revenue. Adds abandoned‑cart emails, customer groups, up to five inventory locations, and five extra storefronts ($50 each). Card fees start at 2.35% + 49¢.
Pro: $299/mo (annual) — Designed for up to $400K in annual revenue. Includes advanced product filters, Google Reviews integration, eight inventory locations, and eight extra storefronts ($100 each). Card fees at 2.35% + 49¢.
Enterprise: Custom pricing — For businesses processing over $1 million. Includes premium support and tailored features; demos available on request.

All plans come with a 15‑day free trial (0% transaction fees) and 24/7 support.

Features

Visual drag‑and‑drop editor for easy layout tweaks
Fully customizable themes via HTML, CSS, and JavaScript
Checkout API and SDK for tailored payment experiences
Support for digital wallets like Amazon Pay and Apple Pay
Multicurrency and multilingual capabilities for global storefronts

Pros

Generous feature set at competitive price points
Integrations with 65+ payment providers across 230 countries and 140+ currencies
Real‑time shipping quotes included on every plan
24/7 phone and live‑chat support

Cons

Initial setup can feel less intuitive than some rivals
Design flexibility is somewhat limited for content placement
Automatic plan upgrades once revenue thresholds are exceeded
Only a dozen free theme options

BigCommerce is a solid choice if you’re scaling up and need enterprise‑grade features without sacrificing ease of use.

Wix

Wix delivers a no‑code website builder that lets anyone whip up an online store in minutes. You can start for free with the drag‑and‑drop editor, then upgrade when you’re ready to start selling.

Why Wix?

Wix covers the essentials—order tracking, payment processing, and multichannel selling—making it an excellent choice for newcomers and small catalogs. (If you have a huge inventory, you might miss advanced tools like low‑stock alerts and built‑in tax calculators.)

Pricing & Plans

Core: $29/mo — 50 GB storage, multicloud hosting, basic marketing suite, payment acceptance, fundamental ecommerce features, and up to 5 site collaborators.
Business: $36/mo — 100 GB storage, multicloud hosting, standard marketing tools, payment acceptance, full ecommerce features, and up to 10 collaborators.
Business Elite: $159/mo — Unlimited storage, multicloud hosting, advanced marketing toolkit, payment acceptance, developer platform, advanced ecommerce features, and up to 100 collaborators.

All plans include a 14‑day money‑back guarantee, web hosting, AI site‑building tools, and 24/7 customer support.

Features

Intuitive drag‑and‑drop editor for quick store setup
Hundreds of customizable templates to suit every brand
Seamless integrations with Facebook, Instagram, eBay, and more
Free SSL certificate to keep transactions secure
SEO‑friendly product pages to boost your visibility
CSV import for bulk product uploads

Pros

Super easy to use with tons of design flexibility
Professional templates tailored to various industries
Multiple plans, including a free tier for tight budgets

Cons

Basic inventory tools—no low‑stock alerts or tax calculators out of the box
You can’t transfer content between templates once live
Free plan displays Wix ads and a Wix-branded domain until you upgrade

Wix is perfect for sellers who want creative freedom and a gentle learning curve—without sacrificing the core functions you need to start selling online.

Volusion

Volusion offers intuitive tools to build your homepage and product pages, complete with support for a wide array of payment gateways to keep transactions smooth and secure.

Why Volusion?

Packed with inventory management and analytics features, Volusion helps you keep a pulse on your store’s performance. Its native “Suggested Products” feature gives shoppers helpful recommendations, boosting engagement and average order value. (Note: Volusion focuses on physical goods—digital products aren’t supported.)

Pricing & Plans

Personal: $35/mo — Up to $50K GMV/year, 100 products, 1 staff account
Professional: $79/mo — Up to $100K GMV/year, 5,000 products, 5 staff accounts
Business: $299/mo — Up to $400K GMV/year, unlimited products, 15 staff accounts
Prime: Custom pricing — Unlimited GMV, products, and staff accounts, plus VIP support with a dedicated success manager

Every plan includes a 14‑day free trial, responsive hosting, and live chat & email support.

Features

Drag‑and‑drop content blocks for effortless page customization
Mobile‑responsive themes that look great on any device
CSS editor for fine‑tuning design elements
Recurring billing options for subscription products
Built‑in analytics dashboards to track sales and customer behavior

Pros

Supports a wide range of payment gateways
Handy mobile app for managing your store on the go

Cons

Entry‑level plan can feel pricey given its limitations
Sales volume and product caps on lower‑tier plans
No native support for digital products

With its focus on physical‑product merchants and robust analytics, Volusion is a solid pick if you want a straightforward, data‑driven platform.

GoDaddy

Best known for its web hosting, GoDaddy also offers a streamlined website builder for online stores—perfect if you’re weaving ecommerce into a broader digital presence.

Why GoDaddy?

With over 100 mobile‑friendly templates and built‑in SEO and email‑marketing tools, GoDaddy makes launching an online store simple and seamless.

Pricing & Plans

Basic: $9.99/mo (annual) — Custom domain, SSL security, built‑in SEO, unified inbox and site chat, design tools, plus 100 monthly email sends. Renews at $16.99/mo.
Premium: $14.99/mo (annual) — All Basic features, plus appointment bookings, online payments and deposits, social ad creator, and 25,000 monthly email sends. Renews at $29.99/mo.
Commerce: $20.99/mo (annual) — Everything in Premium, plus unlimited product listings, marketplace sales, automated inventory sync, sales‑tax calculators, and 100,000 monthly email sends. Renews at $34.99/mo.

Enjoy a seven‑day free trial on any plan.

Features

A vast template library to get your store up in minutes
Social‑media integrations with Instagram, Facebook, and more
Automated inventory and sales management across channels
Multiple payment options, including Google Pay and Venmo
POS integration for a unified online and in‑store experience

Pros

Effortless setup and cancellation process
Robust mobile app mirroring desktop capabilities
An all‑in‑one solution for hosting, design, and marketing

Cons

Themes share similar layouts, limiting unique design choices
No granular control over individual page elements
Capped at 1,000 marketplace orders per month
Ecommerce features are solid but not as advanced as some competitors

GoDaddy is a great pick if you value a quick, all‑inclusive setup and already trust them for hosting—just keep in mind the design and volume limitations.

Hostinger

Hostinger delivers a lean, drag‑and‑drop website builder that’s perfect when you want a lightweight yet fully functional online store.

Why Hostinger?

Integrated with Google Analytics and Facebook Ads, Hostinger gives you the insights you need to sharpen your marketing strategy. While there’s no free forever plan, its low monthly fee still includes essential ecommerce tools to get you started.

Pricing & Plans

Business Website Builder: $3.99/mo (annual) — Build up to 50 sites, 50 GB NVMe storage, handle 100,000 visits/month, 50 mailboxes, daily backups, a dedicated IP, and advanced WordPress acceleration. Renews at $13.99/mo after the first year.

Features

Intuitive drag‑and‑drop editor for quick layout tweaks
Built‑in CRM tools for email campaigns, discounts, and coupon codes
Robust reporting dashboard with seamless marketing integrations

Pros

Super affordable plan complete with cloud hosting
Deep WordPress support, including automatic plugin and theme updates
Handy AI‑powered tools to speed up store setup and content creation

Cons

Product catalog limited to 500 items
No free trial, though promotional discounts pop up often

If you’re looking for a budget‑friendly, no‑frills ecommerce solution that still packs a punch, Hostinger has you covered.

WooCommerce

WooCommerce is the go‑to plugin for WordPress aficionados, instantly transforming any WordPress site into a fully featured ecommerce store—perfect if you’re already comfortable in the WordPress ecosystem.

Why WooCommerce?

Deeply integrated with WordPress, WooCommerce delivers powerful inventory management, secure payment processing, and shipping options right out of the box. Plus, with countless plugins and themes available, you can tailor your store exactly how you like.

Pricing & Plans

Core Plugin: Free to install
Additional Costs: WordPress hosting and premium extensions. For example, WordPress Commerce hosting starts at $45/month.

Features

Seamless WordPress integration, tapping into its vast plugin ecosystem
Mobile‑responsive design for a great customer experience on any device
Full ownership of customer and business data—no third‑party access
Open‑source flexibility for total store customization

Pros

Completely free and open source, with endless customization possibilities
Ideal for adding ecommerce to an existing WordPress site
Basic selling features work without extra plugins

Cons

Requires a WordPress site—no standalone option
Costs can add up with hosting fees and premium extensions
Limited official support; relies on community forums and third‑party developers

WooCommerce shines when you want complete control over your online store, leveraging WordPress’s power and versatility.

Square Online

Square Online (formerly Weebly) offers an intuitive, free way to get your ecommerce store off the ground. To connect your own domain or remove ads, you’ll need to upgrade—but even the free plan packs in powerful essentials.

Why Square Online?

Square Online’s basic plan includes real-time shipping updates, coupon functionality, and seamless integration with Square POS—perfect for sellers who want a quick, no‑frills setup. For advanced customizations and perks, upgrading unlocks themes, personalized ordering, and more.

Plans & Pricing

Free: $0/month + 2.9% + 30¢ per transaction. Includes website builder, SEO tools, Square POS sync, pickup/delivery options, customer accounts, and support for multiple payment types.
Plus: $29/month (annual) + 2.9% + 30¢ per transaction. Adds premium themes, advanced customization, QR‑code ordering, personalized shopping experiences, subscription sales, and a free custom domain for one year.
Premium: $79/month (annual) + 2.6% + 30¢ per transaction. Includes lower processing rates, real‑time carrier shipping rates, and priority customer support—on top of all Plus features.

Features

Bulk inventory management for effortless product imports and edits
Mobile‑optimized storefronts that look great on any device
Coupon builder (available on paid plans) to drive promotions
Deep integration with Square POS for unified online and in‑store sales

Pros

Truly free plan—no monthly fees, only transaction costs
Super easy setup with a beginner‑friendly interface
Supports multiple payment methods out of the box
Fully mobile‑responsive design for seamless shopping

Cons

Limited customization on the free plan
Real‑time shipping rates only on the Premium tier
Priority support reserved for the highest‑level plan

Square Online is ideal for small‑to‑medium sellers who want a straightforward, budget‑friendly solution—especially if you’re already using Square for in‑store payments.

How to Choose an Online Store Builder

Whether you’re kickstarting your very first venture or scaling a booming ecommerce business, these key factors will guide you to the perfect platform:

Budget & Growth Plans

What’s your annual spending limit?
Will your platform fees scale as you add products or process more orders?
Choose a builder that meets your needs today—and won’t break the bank as you grow.

Technical Skill Level

Are you comfortable tinkering under the hood, or do you prefer a drag‑and‑drop setup?
Most builders make design easy, but you’ll still need to add products, configure apps, and manage settings.
Be honest about your experience with website software and back‑end tools.

Customization Needs

Do you just need a clean showcase for your products, or do you crave advanced features—like size charts, live chat, or dynamic product filters?
Think through your ideal customer experience and ensure your chosen platform can deliver it.

Support & Resources

If you’re new to ecommerce, look for built‑in help: live chat, tutorials, and responsive support teams.
A friendly support network can be your secret weapon when you hit a snag.

Payment Gateways & Checkout Experience

How many payment options do you need? Will you sell internationally?
Features like express checkout (e.g., Shop Pay) can quadruple your conversion speed.
Platforms like Shopify integrate with 100+ gateways, so your customers always find their favorite payment method.

By weighing these factors—budget, skills, customization, support, and payment tools—you’ll zero in on the online store builder that fits your brand and your ambitions. Happy selling!

Ecommerce Website Builder FAQ

What are the best free ecommerce website builders?
Some top free options include Shopify, Wix, Squarespace, WooCommerce, BigCommerce, Square Online, GoDaddy, and Volusion—each offering a free tier or trial to help you get started without upfront costs.

How much does it cost to build your own ecommerce website?
You can begin for free with many platforms’ trials—Shopify, for example, lets you build and test your store before committing. After your trial, plans typically start from around $5–$16/month, depending on features and scale.

Is it easy to create an online store?
Absolutely! Platforms like Shopify provide polished templates and intuitive drag‑and‑drop editors, so you can have your storefront live in minutes. Customize colors, text, images, and layouts without touching a line of code.

What is the best ecommerce website builder for beginners?
Shopify shines for newcomers—its guided setup walks you through every step, from choosing a theme to accepting payments. With built‑in processing, 24/7 support, and a vibrant community, you’ll feel confident selling in no time.

Bottom Line

Find the Perfect Builder for Your Ecommerce Venture
Armed with these insights, you’re ready to dive in and compare platforms. Every builder brings its own mix of strengths and quirks—your unique goals and resources will guide you to the one that fits best.

Investing in a professional ecommerce platform can uplift your brand’s image and drive sales. And with free trials on most sites, you’ve got nothing to lose by testing a few until you discover your ideal match. Happy building!